marketing & digital media
Two-thirds of global CEOs will start focusing on digital strategies to improve customer experience by the end of 2019. Seagate
Creating digital solutions that work
As the depth and availability of digital technology continues to expand our role as marketers is to not only keep up with new and emerging trends but more importantly have the skills and the resources to ensure that our digital solutions remain effective.
As customer experience becomes the nucleus of marketing success, being able to engage with and exceed customer expectations in a timely, relevant and consistent manner remains critical to competitive business growth.
At creative excellence we conduct digital media audits across your website, social media and marketing apps to provide specialised and valuable insights to help you optimise your effectiveness across every level of your marketing strategy.
an evolving set of new tools & tactics
Pay Per Click
Search Engine Optimisation
Social Media Marketing
As the fastest growing influencing media available at hand, digital marketing is the collaborative delivery of advertising through leading digital channels: search engines, websites, social media, email and mobile apps.
At creative excellence, we help you leverage your digital marketing potential in sync with your business development goals.
As an independent, external consultant we conduct an unbiased digital media audit to provide you with the valuable insight needed to refine and develop your digital strategy.
Search Engine Optimisation
Question. If a potential customer doesn’t know your business or brand name, how easily would they find you through a digital search?
Our SEO audit systematically works through a number of the key influencing search factors to identify areas of strength and opportunities that will attract visitors to your website through organic digital search queries.
Often referred to as Google advertising, search engine advertising or paid search, PPC (Pay Per Click) advertising is one of the leading strategies for capitalising on the 40,000 search queries posted every second. Offering many convincing benefits PPC is also associated to a number of expensive pitfalls.
Through our SEO digital audit, we examine how these ‘sponsored ad results’ located on the top or side of the search engine results page are influencing your current and future digital performance.
More than just a buzz word for the new digital era, content marketing is a critical part of every marketing strategy and a key focus for our digital audit. A successful content marketing strategy connects, educates and leads customers by building relationships through timely, relevant and consistent content that is trust worthy.
During a content marketing audit, we identify key opportunities to expand your brand’s reach and growth potential through targeted content engagement solutions.
Social Media Marketing
With social media activity continuing to grow year on year, social media marketing is no longer a luxury but a critical part of every marketing strategy. With new platforms and innovative ways to captivate audience’s attention being added continually, the social marketing toolbox is bursting at the seams.
This segment of the digital audit process utilises a strategic approach to develop a solid social media plan that optimises your buyer engagement across the entire customer lifecyle.
With email notifications now at our fingertips and at the sound of an alarm, it’s easy to see why it remains one of the most direct and targeted forms of marketing. With 2.4 billion emails sent a second, email remians as an essential tool for attracting and retaining customers. Sadly, not every email sent will reach its desired objectives.
During the email audit process our goal is to refine and develop an integrated strategy that enables timely engaging and targeted campaigns.
In the next 5 years, email will be seen as not just a high-ROI channel by itself but rather a platform that integrates with and makes other channels more successful. Loren McDonald
21st century marketing
A seamless customer engagement on and offline
Digital transformation has had a marked impact on the way we live and market.
With over half of the globes population now digitally connected, the framework for influencing how people connect with and engage with brands continues to evolve at such as rate that just keeping up to date with all the latest trends is a full-time job.
While digital marketing has opened the doors to endless opportunities, it has also accelerated the development of highly competitive, oversaturated global markets.
Effective marketing now requires the development of more personalised one to one communication channels that together provide 21st century customers with the consistent and seamless experiences that they have come to expect both online and off.
At creative excellence we respect the position that digital marketing plays within your overall success. Our goal is to ensure that your overall marketing approach will sustain your business success.
keys for sustainable growth
Next Level Digital Solutions
Technology will continue to change at a rate faster than you can adopt.
If you manage your digital strategies with a level of simplicity and agility that can adjust to future opportunities you will be better positioned to maximise your time and resources.
Your best strategy will be the one that continues to aligns your digital technology with the needs and expectations of your target markets.
Be Socially Aware
Regardless of what industry you are in, there is now no longer any excuse for not being socially aware of the impact that your brand is having on your constomers and the world in which they live.
With a world of options at their fingertips, consumers are now seeking brands that share their personal values and making purchase selections based on their need to leave a positive footprint of their environment and society.
Know your customer
Digital platforms are empowering consumers to take an active role in the co-creation of products, services, brands and even industries.
Customers know what they want and through the power of digital now have an active voice to share their expectation with those who are prepared to listen.
Organisations who take the time to listen, learn and demonstrate their active learning who will not only achieve continued sales but more importantly develop active advocates for sustainable business growth.
Engage with your community
The rise of digital automation capabilities and personalisation marketing has created an engagement economy where by everyone and everything is connected.
With target reach no longer a viable marker for guaranteed growth, to be a brand leader in this new era are you will need to engage with and retain customers.
Engaging customers in a timely, relevant and consistent manner
Discover how a digital media audit can identify valuable insights into your current online effectiveness.