Marketing Services

specialist insights for customized solutions

An integrated marketing approach is most effective when it aligns specifically with your organisations/brand business growth objectives.

With a myriad of marketing tactics now on offer, success lies in the ability to identify and access the right target markets through the right channels, with the right messages at the right time.

As there is no ‘one size fits all’ formula to creating a sustainable, cost effective marketing plan, success requires extensive experience in a number of specialist areas including:

  • target segmentation
  • multi-channel media planning
  • data integration
  • performance tracking
  • analysis

As an independent, objective, external consultant, creative excellence is able to provide the strategic insights and proven skills needed to identify your growth barriers and develop the strategies and solutions that will lead to your organisations continued success.

creative excellence services & specialties:

Brand Development and Positioning

  • Refining brand identity for consistency, clarity and focus.
  • Maximising brand value through customer relevance and competitive distinctiveness.

Integrated Marketing Plan Development

  • Aligning marketing and brand strategies with the company’s overarching business goals.
  • Promoting concise and defined business, brand and communication objectives and strategies.
  • Optimising return on investment and budget performance.

Advertising & Promotions

  • Developing an effective Advertising and Promotional Plan that supports and builds the company’s overarching business and branding goals.
  • Optimising activities to maximise your return on marketing spend and resources.
  • Ensuring effectiveness through regular campaign measurement and assessment.

Website Optimisation & Content Management

  • Promoting organic website optimisation through Search Engine Optimisation (SEO) techniques.
  • Creating and managing content as an asset supportive of business and marketing goals.

Digital Marketing & Lead Generation

  • Optimising digital opportunities through online campaign development (paid search, social media, news, blogs).
  • Maximising return on digital ad spend through tracking and performance assessment.
  • Using inbound marketing techniques to generate qualified leads.

Social Media Marketing

  • Optimizing the reach and success of social media marketing platforms.

Public Relations

  • Creating exposure for your brand to get your story heard and noticed.

Outsourced Marketing

  • Providing specialised ongoing support as required for special projects or ongoing planning, development and implementation.

Franchise Marketing

  • Maximizing the balance between National level and Local Area Marketing spend.
  • Creating effective and user friendly customisable marketing material for franchisees.
  • Empowering franchisees to succeed with their local area marketing planning and implementation through learning resources, training and coaching.

Not for Profit Marketing

  • Optimising marketing principles in line with the specific demands of the Not for Profit sector (limited budgets, resources and time).
  • Offering valuable and specialised marketing insights and experiences to help build and expand: fundraising capability, donor and sponsor support.
  • Offering specialist insights into optimising digital and social media impact through Google Grants.